AT&T, Verizon lead US advertisers abandoning YouTube

Nieuws Breedband Verenigde Staten 23 MAR 2017
AT&T, Verizon lead US advertisers abandoning YouTube
Google's advertising troubles have spread to the US, where major brands such as Verizon and Johnson & Johnson pulled advertising from the company's sites after it was found to be placed alongside extremist content. Other US advertisers lost include AT&T, car rental firm Enterprise and pharmaceuticals group GSK, The New York Times reports. 

More than 250 organisations including the British government, Toyota, Tesco and McDonald’s have already stopped UK advertising on YouTube after an investigation there found that they were promoted on videos posted by hate preachers, rape apologists and extremists banned in Britain. Google subsequently apologised and said it would do more to prevent such placements and take down extremist videos on YouTube. 

Verizon suspended all its digital advertising, and AT&T also pulled all its display ads from all Google's non-search sites, including YouTube. Philipp Schindler, Google’s chief business officer in the US, apologised to advertisers for placing their brands next to extremist content. The company said it had begun an extensive review of advertising policies. 

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