0
Broadband

US digital ad spend increases 23% in H1 to USD 40 bln

Thursday 21 December 2017 | 13:57 CET | News
Digital advertising revenues in the US for the first half surged 23 percent to an all-time high of USD 40.1 billion, according to the latest IAB Internet Advertising Revenue Report released by the industry trade group and prepared by PwC US. Mobile captured 54 percent of total digital ad revenues, maintaining its status as the web's leading ad format. Advertisers spent USD 21.7 billion on mobile during the first six months, a 40 percent increase from USD 15.5 billion in half-year 2016 and far surpassing the USD 8.2 billion reported just two years ago in HY 2015.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet / Mobile & Wireless
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

US digital ad spend up 21% to over USD 26 bln in Q3

Published 15 Feb 2019 09:52 CET | United States
US digital advertising revenues continued their record breaking streak in the third quarter of 2018, rising 20.6 percent to USD ...

US digital ad spend hits record USD 88 bln, overtakes broadcast and cable

Published 11 May 2018 09:37 CET | United States
Digital advertising revenues in the US increased 21 percent year on year to a record high of USD 88.0 billion, according an IAB ...

Nearly 60% of advertiser digital budgets spent on video - study

Published 01 May 2018 09:05 CET | World
Some 59 percent of marketers' digital advertising budgets are currently spent digital video, according to a new report from the ...

Irish digital ad spend up 10% to EUR 491 mln in 2017 - study

Published 12 Apr 2018 14:41 CET | Ireland
Total digital ad spend in Ireland reached EUR 491 million in 2017, up 10 percent from 2016, according to the latest IAB/PwC ...

NBCUniversal's Schiller elected chairman of IAB

Published 12 Feb 2018 13:36 CET | World
The Interactive Advertising Bureau (IAB) elected Scott Schiller, EVP, general manager, Marketing, Advertising Sales and Client ...

French digital advertising revenues up 12% to EUR 4.1 bln in 2017

Published 26 Jan 2018 12:54 CET | France
The French digital advertising market showed an acceleration in revenue growth, from 8 percent in 2016 to 12 percent in 2017, ...

Unlimited data plan users consume 67% more mobile data than users on limited plans

Published 28 Dec 2017 14:25 CET | United States
Mobile data usage among US consumers with unlimited plans is 67 percent higher than among those with limited plans, according to ...

US music streaming revenues reach record high of USD 2.5 bln - study

Published 29 Sep 2017 14:03 CET | United States
Music sales in the US grew in the first half by 17 percent year-on-year to USD 4.0 billion, according to the latest data from ...

Altice USA extends low-cost broadband service across the country

Published 19 Sep 2017 18:07 CET | United States
Altice USA has extended its 'Economy Internet' low-cost broadband service across the full Optimum and Suddenlink footprints. The ...

Majority of US adults own streaming enabled TVs - IAB

Published 12 May 2017 12:11 CET | United States
Most US adults (56 percent) own a streaming enabled TV, a 56 percent rise from just two years ago, a fundamental shift in the way ...

Mobile tops 50% of US internet ad spend in 2016 - study

Published 26 Apr 2017 19:11 CET | United States
Mobile advertising accounted for over 51 percent of US internet advertising spending in 2016, taking more than half of the total ...

AT&T, Verizon lead US advertisers abandoning YouTube

Published 23 Mar 2017 08:56 CET | United States
Google's advertising troubles have spread to the US, where major brands such as Verizon and Johnson & Johnson pulled advertising ...

US internet ad revenues up 20% to USD 17.6 bln in Q3

Published 29 Dec 2016 08:03 CET | United States
U.S. advertisers invested USD 17.6 billion in digital advertising in the third quarter, according to a report released by IAB and ...





Calendar   /   Industry Events

22 Jul NOS Q2 2019
22 Jul Logitech fiscal Q1
23 Jul Megacable Q2 2019
23 Jul Calix Q2 2019
23 Jul Iridium Q2 2019
23 Jul Snap Q2 2019
23 Jul AudioCodes Q2 2019
23 Jul Vodafone AGM
24 Jul Mellanox Technologies Q2 2019
24 Jul Netgear Q2 2019
24 Jul Telekom Slovenije Q2 2019
24 Jul Orange Poland Q2 2019
24 Jul AT&T Q2 2019
24 Jul Orange Belgium Q2 2019
24 Jul F5 Networks fiscal Q3
24 Jul Altigen Communications fiscal Q3
24 Jul Facebook Q2 2019
24 Jul Line Q2 2019
24 Jul KPN Q2 2019
24 Jul Telefonica Deutschland Q2 2019
24 Jul Technicolor H1 results
25 Jul Comcast Q2 2019
25 Jul Juniper Networks Q2 2019
25 Jul Orange Q2 2019
25 Jul Alphabet Q2 2019
25 Jul STMicroelectronics Q2 2019
25 Jul Maxlinear Q2 2019
25 Jul Telefonica Q2 2019
25 Jul Amazon Q2 2019
25 Jul Smith Micro Q2 2019
::: More Calendar Items