0
Broadband

Nearly 60% of advertiser digital budgets spent on video - study

Tuesday 1 May 2018 | 09:05 CET | News
Some 59 percent of marketers' digital advertising budgets are currently spent digital video, according to a new report from the Interactive Advertising Bureau (IAB). What is more, over 50 percent of buyers plan to increase digital and mobile video spending in the next 12 months, with these advertisers set to increase spending on digital and mobile video by 53 percent compared to two years ago, to an average of more than USD 10 million annually. Investment in original digital video programming has also been climbing steadily since 2016 and is expected to soar up to 68 percent by the end of

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Internet
Companies: Interactive Advertising Bureau
Countries: World
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

French digital advertising revenues up 15.5% in H1

Published 13 Jul 2018 12:30 CET | France
Growth in French digital advertising revenues continued to accelerate in the first half of the year, improving to 15.5 percent ...

German supreme court rules in favour of AdBlock Plus software

Published 23 Apr 2018 14:39 CET | Germany
Germany's top court has struck down a case brought by German publisher Axel Springer seeking to ban Adblock Plus, an application ...

Irish digital ad spend up 10% to EUR 491 mln in 2017 - study

Published 12 Apr 2018 14:41 CET | Ireland
Total digital ad spend in Ireland reached EUR 491 million in 2017, up 10 percent from 2016, according to the latest IAB/PwC ...

Mixed reality apps to exceed 9 bln by 2022

Published 10 Apr 2018 15:23 CET | World
The total number of MR (mixed reality) applications will increase to 9 billion by 2022 from an estimated 3 billion in 2018, ...

Young children not as media savvy as adults think - study

Published 09 Apr 2018 09:54 CET | Netherlands
Just under half (45%) of parents think it is instructive for their child to independently watch videos on the smartphone or ...

German digital advertising market grows to EUR 1.928 billion

Published 01 Mar 2018 15:55 CET | Germany
German digital advertising (mobile and online) has grown by eight percent during 2017 to EUR 1.928 billion according to a study ...

Dutch advertising industry calls on govt to conduct impact study on ePrivacy rules

Published 15 Feb 2018 14:01 CET | Netherlands
DDMA,  the Dutch industry organisation for data and marketing, is calling on Secretary of State Mona Keijzer to conduct an ...

French digital advertising revenues up 12% to EUR 4.1 bln in 2017

Published 26 Jan 2018 12:54 CET | France
The French digital advertising market showed an acceleration in revenue growth, from 8 percent in 2016 to 12 percent in 2017, ...

US digital ad spend increases 23% in H1 to USD 40 bln

Published 21 Dec 2017 13:57 CET | United States
Digital advertising revenues in the US for the first half surged 23 percent to an all-time high of USD 40.1 billion, according to ...

Global ad investments to grow 4.3% in 2018, lifted by digital, stronger GDP - study

Published 04 Dec 2017 10:07 CET | World
Global ad investment is expected to grow 3.1 percent this year and 4.3 percent in 2018, according to the latest study from ...





Calendar   /   Industry Events

22 Oct Doro Q3 results
25 Oct Dtac Q3 2021
25 Oct Calix Q3 2021
25 Oct Facebook Q3
26 Oct Twitter Q3 2021
26 Oct Alphabet Q3 2021
26 Oct Juniper Networks Q3 2021
26 Oct Corning Q3
26 Oct TIM Brasil Q3 2021
26 Oct Siminn Q3 2021
26 Oct KPN Q3 2021
26 Oct NENT Q3 2021
26 Oct F5 Networks fiscal Q4
26 Oct Digital Realty Q3
26 Oct SK hynix Q3
26 Oct Orange group Q3 2021
26 Oct MediaTek Q3
26 Oct Microsoft fiscal Q1
26 Oct FCC meeting
26 Oct Samsung Developer Conference
26 Oct Cabsat
26 Oct MWC Los Angeles
27 Oct Telefonica Deutschland Q3 2021
27 Oct TIM Q3 2021
27 Oct Spotify Q3 2021
27 Oct Vertiv Q3
27 Oct Netgear Q3
27 Oct Twilio Q3
27 Oct Android Dev Summit
27 Oct Digital Utilities Europe 2021
::: More Calendar Items