AT&T adds new paid options to DirecTV Now, confirms plans for WatchTV launch

Wednesday 16 May 2018 | 09:27 CET | News

AT&T has launched new features for its OTT service DirecTV Now. In addition to an update to the app user interface, the company introduced new paid options, such as a third simultaneous stream for USD 5 per month and a cloud DVR for recording programmes. The company is also planning new low-cost TV options for later this year. 

The new experience is rolling out on recent-generation iOS/tvOS devices and supported web browsers and will be available for recent Android, Fire TV and Roku devices over the coming weeks. With the new look, the most-watched channels and favorite programs are front and centre on the app, and users can watch a stream while also looking for what else is on. DirecTV also added more on-demand content, with over 25,000 titles available, depending on the subscription. 

The cloud DVR is initially available in beta with up to 20 hours free recording while the company tests the new service. Recordings are available for up to 30 days. This summer the company plans to launch a commercial service for up to 100 hours to keep up to 90 days, for USD 10 per month.

In addition, DirecTV is making local channels available to stream throughout the country. Previously they could only be watched at the customer's home. 

New TV services coming

The changes were discussed by AT&T CEO Randall Stephenson in an update to investors at the JP Morgan Technology, Media and Communications conference. He also confirmed that AT&T plans to launch a new pay-TV 'skinny' package after completing the takeover of Time Warner. This will come without local programming or sports-only channels and cost USD 15 per month. 

WatchTV will be offered for no additional charge for some of AT&T’s unlimited mobile subscribers. The company is hoping this will help it return to service revenue growth in mobile, a target Stephenson said should be realised in the second half of 2018. Stephenson also said that he believes the company will add postpaid phone subscribers for full-year 2018.

The company also expects to launch a premium streaming experience that will compete with traditional linear TV products for in-home use. The product will be app-based with a small device that connects to customers’ TVs and home broadband. This service will offer the content available on traditional linear TV "with a great user experience and lower price points", AT&T said. With the product’s lower capital intensity and acquisition cost, there is an opportunity to achieve a higher return on investment and comparable margins to traditional satellite video, according to Stephenson. The company expects to launch the service by the end of 2018.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet / Mobile & Wireless
Companies: AT&T / DirecTV
Countries: United States
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


AT&T adds 'The yellow birds' to DirecTV offer

Published 18 May 2018 09:21 CET | United States
AT&T is giving DirecTV customers an exclusive look at war drama "The yellow birds" which won the 2017 Sundance Film Festival ...

US court to rule on AT&T takeover of Time Warner 12 June

Published 01 May 2018 14:23 CET | United States
The US court ruling on whether to allow AT&T's takeover of Time Warner to go ahead is set to be issued on 12 June. That follows ...

AT&T results fall in Q1 on loss of mobile, TV subscribers

Published 26 Apr 2018 08:56 CET | United States
AT&T reported a fall in first-quarter revenues to USD 38.0 billion from USD 39.4 billion a year ago. In addition to the impact ...

AT&T to soon launch skinny streaming service called Watch

Published 20 Apr 2018 12:37 CET | United States
AT&T CEO Randall Stephenson said the company is planning to soon launch a new streaming service called AT&T Watch, set to provide ...

Hulu and YouTube live TV up to 450K and 300K subs - report

Published 23 Jan 2018 13:50 CET | United States
The live streaming services launched by YouTube and Hulu in April and May last year are making solid progress, according to ...

AT&T DirecTV broadcasts sports event live in 4K HDR

Published 15 Dec 2017 09:42 CET | United States
AT&T DirecTV said it became the first U.S. pay-TV provider to live broadcast in 4K HDR. The company broadcast the NHL encounter ...

AT&T signs up 1 mln customers for DirecTV Now OTT service in first year

Published 05 Dec 2017 14:21 CET | United States
AT&T announced that it's passed the milestone of 1 million subscribers to its online TV service DirecTV Now, just a year since ...

AT&T debuts TV package for unlimited mobile customers

Published 01 Jun 2017 09:28 CET | United States
AT&T has introduced a new video and unlimited mobile offer for AT&T Unlimited Choice customers who sign up for DirecTV Now. The ...

Number of registered Sim-cards
Belgium  |  2017