Asian operator Axiata Group and SVoD service provider Iflix have signed a non-binding Memorandum of Understanding relating to the expansion of their strategic collaboration to bring entertainment content to Axiata's more than 125 million customers in six countries.
From two existing partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration has now been extended to Axiata's customers at XL in Indonesia, Smart in Cambodia, Robi in Bangladesh and Ncell in Nepal. In addition, Iflix and Axiata plan to jointly produce content specially created for Axiata's customers in the markets covered by the collaboration.
