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Wireless

Base launches new slogan 'Go mobile'

Monday 13 April 2015 | 10:11 CET | News
Belgian mobile operator Base announced the launch of a new slogan, 'Go Mobile'. The new marketing follows its decision to exit the fixed-line market and focus on mobile services. The launch date of 12 April also marks the ten-year anniversary of its sponsorship of football club Standard Luik. Following 'Freedom of Speech' and 'We challenge, you win', the latest slogan underlines again the operator's market position as challenger. Base is number three on the Belgian mobile market, after Proximus and Mobistar, and the only one to pursue a mobile-only strategy. The company is a subsidiary of

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Categories: Mobile & Wireless
Companies: Base
Countries: Belgium
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