0
Wireless

Base launches new slogan 'Go mobile'

Monday 13 April 2015 | 10:11 CET | News
Belgian mobile operator Base announced the launch of a new slogan, 'Go Mobile'. The new marketing follows its decision to exit the fixed-line market and focus on mobile services. The launch date of 12 April also marks the ten-year anniversary of its sponsorship of football club Standard Luik. Following 'Freedom of Speech' and 'We challenge, you win', the latest slogan underlines again the operator's market position as challenger. Base is number three on the Belgian mobile market, after Proximus and Mobistar, and the only one to pursue a mobile-only strategy. The company is a subsidiary of

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Base
Countries: Belgium
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

What's next for Belgium: a return of the Orange brand or structural separation?

Published 10 Jun 2015 23:03 CET | Belgium
Mobistar is under pressure in the Belgian market. On the mobile markt, it will be the number three behind Proximus and Telenet, ...

Base renews postpaid plans with more data

Published 12 May 2015 10:36 CET | Belgium
Belgian mobile operator Base announced a refresh of its postpaid plans, as part of its new 'Go Mobile' campaign. The new plans ...

KPN sells Base: balance sheet sorted, Liberty Global changes strategy, Belgian duopoly strengthened

Published 20 Apr 2015 10:40 CET | Belgium
Telenet is acquiring KPN's Belgian mobile operator Base for EUR 1.325 billion, more than expected. For Telenet's parent company ...

Telenet buys Base for EUR 1.325 billion

Published 20 Apr 2015 08:33 CET | Belgium
Belgian cable operator Telenet has agreed to acquire the mobile operator Base from KPN for EUR 1.325 billion. The sale price is ...

Base lanceert slogan 'Go Mobile'

Published 13 Apr 2015 08:46 CET | Belgium
Base heeft een nieuwe merkidentiteit en slogan geïntroduceerd: 'Go Mobile'. De operator heeft daarvoor 12 april uitgekozen, ook ...

Telenet, Voo prepare joint bid for Base - report

Published 02 Apr 2015 09:36 CET | Belgium
Belgian cable operators Telenet and Voo are considering a joint bid for mobile operator Base, L'Echo reports. The negotiations on ...

Belgian mobile market shows signs of improvement, but future uncertain with possible Base sale

Published 23 Mar 2015 11:27 CET | Belgium
The Belgian mobile market is showing small signs of improvement, after the decreases in revenues and customers slowed in 2014. At ...

Base for sale: Altice, Iliad, Tele2 most likely bidders

Published 05 Mar 2015 12:44 CET | Belgium
KPN has put its Belgian unit Base up for sale again, according to Bloomberg. The Dutch operator tried in 2012 to sell Base, but ...

KPN revives plans for Base sale - report

Published 04 Mar 2015 08:42 CET | Belgium
Dutch operator KPN is reviving plans for the sale of its Belgian mobile operator Base, people with knowledge of the matter told ...

Base revenues down in Q4, loses 28,000 customers

Published 04 Feb 2015 14:48 CET | Belgium
Belgian mobile operator Base lost a net 28,000 customers in the fourth quarter, for a total 3.261 million at year-end, down 3.8 ...

Base suspends investment in Wallonia

Published 12 Jan 2015 17:41 CET | Belgium
Base is suspending investment in Wallonia, according to an interview by Datanews with the Belgian operator's CEO Jos Donvil. ...

Base abandons fixed-line market

Published 17 Dec 2014 09:46 CET | Belgium
KPN's Belgian subsidiary Base is abandoning its fixed broadband offer Snow. First launched in February 2013, the service will be ...