
The MediaFirst TV Platform is based on open standards and is cloud-agnostic, enabling delivery on public and OpenStack private clouds. Supported by a unified backend that empowers rapid release cycles, the platform supports traditional pay TV and over-the-top content with the same user experience from navigation to accessing content across all devices.
Users can create their own profiles or share user profiles with other household members, and receive tailored recommendations and content feeds based on data including user viewing history and trending content. The TV can recognize the viewer's device and dynamically customizes the experience.
It also supports unified search across all types of content, including live, video on-demand, time-shift and OTT content. The user experience includes voice commands for easier searching. Services and user experiences are configured through a single operator dashboard portal, which also provides analytics to check things like campaign performance and user engagement.