Facebook intros new company logo to differentiate company from apps

News Broadband Global 5 NOV 2019
Facebook intros new company logo to differentiate company from apps

Facebook has introduced a new company logo, with an all-caps design in a new font to set apart the company from its main social networking app. The new logo will also feature in its other apps and products, including Instagram, WhatsApp and Oculus, with the addition of a more prominent 'made by Facebook' tagline. The Facebook app will keep its own branding. 

Facebook started earlier this year including the company name on other products as part a wider integration of its apps. Over the coming weeks, the company will start using the new brand within all its products and marketing materials, including a new company website. This will include the 'from Facebook' line on the welcome and settings screens of WhatsApp and Instagram.

Categories:

Internet,  Mobile

Companies:

Facebook,  Instagram,  WhatsApp,  Oculus

Regions:

Global

Tags:

Marketing - Branding

Related Articles

IRELAND 3 DEC 2019

Facebook tests photo transfer tool in Ireland, plans global launch in H1 2020

Facebook is testing a new photo transfer tool in Ireland, TechCrunch reports. The feature is being tested and altered based on user feedback, with Facebook eyeing global availability in the first half of 2020.

GLOBAL 7 NOV 2019

WhatsApp introduces catalogs for small businesses

WhatsApp added a catalogs feature to its WhatsApp Business app to allow small businesses to present their products and services in a catalog to their customers instead of sending them product photos one at a time. Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.

GLOBAL 30 OCT 2019

Facebook returns to profit growth in Q3, revenues up 29%

Facebook reported a return to profit growth in the third quarter, after results were hit by its settlement with the FTC in the first half of 2019. Net earnings increased 19 percent to USD 6.09 billion or USD 2.12 per share. 

GLOBAL 21 AUG 2019

Facebook opens up on data shared from third-party sites, apps

Facebook is giving users more control over how it shares information with third-party apps and websites. The social network added a new menu to its settings that allows users to see which sites are sharing user data with Facebook and the option to stop them from doing so. 

GLOBAL 14 AUG 2019

Oculus co-founder Mitchell leaves Facebook

Mitchell was the head of product management for virtual reality and the last co-founder of Oculus still working at Facebook since the virtual reality startup was acquired in 2014. 

GLOBAL 25 JUL 2019

Facebook earnings fall on FTC, tax charges; revenues grow 28%

Facebook reported second-quarter net earnings down 49 percent to USD 2.616 billion or 91 cents a share. The results were hurt by another USD 2 billion in provisions for the company's settlement with the FTC and an extra USD 1.1 billion charge for tax. 

GLOBAL 23 MAY 2019

WhatsApp to display advertisements from 2020

WhatsApp will start displaying adverts in the Status section from 2020, nu.nl reported, citing a participant in the marketing meeting recently held by Facebook in Rotterdam. Reports in the Wall Street Journal said last year that Facebook would soon launch an advertising model within WhatsApp. Facebook acquired the messaging service for USD 19 billion in 2014 and is looking for ways to recoup its investment.

GLOBAL 1 MAY 2019

Facebook announces redesign, new Messenger, Portal features at F8

Facebook announced a number of changes to its social network and apps at the first day of its F8 developers conference, in line with its recently announced increased focus on messaging and privacy. Facebook itself will be redesigned to take a greater focus on social aspects like groups over the news feed, while Messenger is getting a new, lighter app as well as a desktop version. While no major hardware was announced, Facebook did announce the start of pre-orders for the Oculus Quest and Rift S and plans fo

GLOBAL 15 MAR 2019

Facebook loses chief product officer Cox, WhatsApp chief Daniels

Facebook announced that its chief product officer Chris Cox and WhatsApp head Chris Daniels are leaving the company. Cox has been with the company more than a decade. In May 2018 he received the title of chief product officer, in charge of the new 'Family of apps', after previously overseeing the Facebook app. Facebook CEO Mark Zuckerberg said Cox agreed to stay on in 2016 to help chart a course for the apps.

GLOBAL 7 MAR 2019

Facebook CEO pledges increased privacy, more encryption in new focus on messaging

Facebook CEO Mark Zuckerberg has outlined new principles for the social network, stressing a focus on privacy following the scandals plaguing the company in the past year over unauthorised sharing of personal data of Facebook users. To help protect privacy, the company will provide encrypted communications and ensure data is not kept in unsafe jurisdictions or any longer than necessary. It will also open up its apps to more interoperability, so users can communicate across its networks. 

GLOBAL 28 JAN 2019

Facebook to integrate WhatsApp, Instagram, Messenger

Facebook is planning to integrate its three messaging services, WhatsApp, Instagram and Facebook Messenger, the New York Times reports. The services will continue to operate as stand-alone apps, but their underlying technical infrastructure will be unified, said four people involved in the effort. The three platforms bring together more than 2.6 billion users, who will be able to communicate across the messengers after the integration. 

Just In

14:00

Vi introduces Niyo Zero Forex Markup Card for travelers

13:39

True reshuffles executive team

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.