The chief executive said the company decided that the economic crisis stemming from the coronavirus crisis would create more demand for low-price phone packages. “The pandemic made us accelerate our plans because people will have to spend less on some services. ... We view it as an opportunity,” he said. The broadcaster is currently directing customers to purchase phones from other vendors, rather than financing devices, and will offer mobile plans to around 3 million households in 17 Mexican cities at launch, added the report.
Grupo Televisa reported total revenues of MXN 23.2 billion in the first quarter of 2020, down 0.7 percent year on year due above all to a 28.4 percent decline in advertising sales. However, its telecom units drove close to 70 percent of net sales in Q1 and total revenue generating units (RGUs) reached 12.91 million at the end of March, compared to 12.13 million a year earlier.
Red Compartida currently reaches some 60 million people, around 53.5 percent of the country, according to latest update from the Altan Redes consortium that’s rolling out the infrastructure.
