Millennials still prefer TV shows over other video content

Wednesday 9 December 2015 | 14:49 CET | News
Millennials still consume TV shows more than any other type of video content, even if they are not watching the content from a traditional pay TV provider, according to an October survey of over 3,000 respondents by TiVo in the US. The study found that 73 percent of Millennials (aged 13-34) report they watch network and cable TV shows regularly. The figure was 75 percent for so-called Gen X consumers (35-49), Baby Boomers (50-68) and members of the Silent Generation (69-74). Of Millennials, 40 percent said they regularly used a pay TV provider (cable, satellite, telecom operator) to watch TV.

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Categories: Broadcast & Satellite / Internet
Companies: TiVo
Countries: United States
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