Netflix launches free plan in Kenya for Android phones

News Wireless Kenya 21 SEP 2021
Netflix launches free plan in Kenya for Android phones

Netflix announced that it is introducing a free plan in Kenya as the company looks to tap into the growing VoD market in the country. Starting 21 September, the free plan will provide access to much of Netflix’s content on Android mobile devices, ad-free and with personalised recommendations and parental controls.   

To sign-up for the service, subscribers must enter their email address, confirm they are eighteen years or over and create a password. To access the full catalogue on multiple devices, they will need to upgrade to one of the paid plans.

Some of the popular shows that will be on offer will include the upcoming new season of Blood & Water which premieres globally on 24 September; the newly-released Nigeria series, King of Boys: Return of the King; and the new season of Money Heist, amongst others.

Netflix recently launched a mobile-only plan in Kenya at KES 300, alongside the Basic plan of KES 700, Value Plan KES 1,100 and Premium plan KES 1,450.

Categories:

Mobile

Companies:

Netflix

Countries:

Kenya

Tags:

Launch, Wireline, Consumer, Pricing

Related Articles

KENYA 5 OKT 2023

Netflix to stop free subscription plan in Kenya in November

Netflix says it will discontinue its free plan in Kenya on 01 November, The Citizen reported. The video streaming service provider has informed users that the Free Plan will no longer be available and membership will end. No action is required as membership will be automatically canceled when the Free Plan ends, Netflix said. 

AFRICA 24 AUG 2022

Netflix opens applications for Creative Equity Scholarship Fund for African students

Netflix has announced the extension of its Netflix Creative Equity Scholarship Fund (CESF) to film and television students in the West and Central Africa region. Applications are open for students to apply for study at institutions in Benin, Gabon, Ghana and Nigeria. The Fund, launched in 2021, will be distributed to various initiatives over the next five years with the goal of building a strong, diverse pipeline of creatives around the world. It includes a USD 1 million scholarship fund for students from S

GLOBAL 20 JUN 2022

Netflix launches first Kenyan co-production 'Country Queen' on 15 July

Netflix has announced that its first Kenyan licensed branded series, "Country Queen", will begin streaming on the service from 15 July. The family drama is set in contemporary Kenya and tells the story of ordinary people fighting against a corporate power that threatens to destroy their homes and lives. It focuses on the issues of land grabbing and exploitation.

KENYA 5 MEI 2022

Kenyan govt signs 2-year deal with Netflix to boost creative sector

The Kenyan Ministry of ICT and Innovation ministry and Netflix have signed a two-year Memorandum of Understanding to strengthen the country's creative industry and support the development of the next generation of storytellers. The cooperation will focus on skills and capacity development, creative sector infrastructure development, marketing and media spending, digital consumer protection and local content investment.

VIETNAM 16 NOV 2021

Netflix launches free plan in Vietnam

Netflix is introducing in Vietnam a free plan that will let anyone with an Android phone access its video streaming service for free, without any ads. Vietnam is the only country in Asia where Netflix is trying this at the moment, and the second one to experience the free plan, after Kenya. 

GLOBAL 2 NOV 2021

Netflix

Begin 2008 startte Netflix met een streamingdienst die gekoppeld was aan een decoderbox. Een jaar later ontstond de streamingdienst in zijn huidige vorm, zonder box. Voor die tijd was Netflix actief als videotheek die DVD's te huur aanbod via de post. Deze dienst bestaat nog steeds maar vertegenwoordigt een klein deel van de omzet (minder dan 1%). Naast streaming was Netflix ook pionier ('first mover') met een 'all-you-can-eat' (flat fee) aanbod. In de begindagen (september 2011) was dat laatste nog voor St

NETHERLANDS 7 OKT 2021

Netflix lifts prices in the Netherlands, with immediate effect

Netflix is increasing the price for its subscription in the Netherlands, with immediate effect. The standard subscription, with two streams in HD quality, will cost EUR 13.99 from 10.99 per month while the premium subscription, with four streams in 4K, will go to EUR 15.99 from 13.99. The basic subscription price will remain the same, at EUR 7.99 per month.

GLOBAL 22 SEP 2021

Netflix acquires Roald Dahl Story Company, signs long-term UK studio lease

Netflix has signed a new long-term lease agreement at the Longcross Studios in the UK. It has also announced the acquisition of the Roald Dahl Story Company (RDSC). Netflix said it plans to create an "imaginative story universe" based on the author's stories, with animated and live action films/TV, games, publishing, live theatre, immersive experiences and consumer products.

KENYA 21 SEP 2021

Netflix lanceert gratis abonnement in Kenia voor Android-telefoons

Netflix heeft aangekondigd dat het een gratis abonnement introduceert in Kenia, omdat het bedrijf de groeiende VoD-markt in het land wil aanboren. Vanaf 21 september biedt het gratis abonnement toegang tot ongeveer een kwart van de inhoud van Netflix op mobiele Android-apparaten, zonder advertenties en met gepersonaliseerde aanbevelingen en ouderlijk toezicht, zo meldt Reuters.

JAPAN 23 AUG 2021

Netflix teams up with Japanese utility company on joint subscription bundle

Netflix partnered Tohoku EPCO Frontier, a unit of Japanese regional utility Tohoku Electric Power, to offer a video subscription and electricity service bundle. The new offer starts in November in partnership with the utility company, according to a report from the Nikkei. Those who sign up for the bundle can save up to JPY 9,300 (USD 85) a year on their total costs.

GLOBAL 21 JUL 2021

Netflix forecasts stronger H2 after subscriber growth slows to 1.5 mln in Q2

Netflix added 1.54 million streaming subscribers in the second quarter, a slowdown from previous periods impacted by the coronavirus lockdowns but better than the 1 million net additions forecast by the company. For the third quarter, growth is expected to improve to around 3.5 million new customers, as more new content comes online. The company also confirmed it's expansion into gaming to help drive customer engagement and revenue growth. 

GLOBAL 15 JUL 2021

Netflix hires former EA, Facebook exec to lead expansion into gaming

Netflix is planning an expansion into video games and has hired a former Electronic Arts and Facebook executive to lead the effort, Bloomberg reports. Mike Verdu will join Netflix as vice president of game development, reporting to COO Greg Peters, the company confirmed. He was previously Facebook's vice president in charge of working with developers to bring games and other content to Oculus virtual-reality headsets.

AFRICA 5 JUL 2021

Netflix to launch USD 3.99 mobile-only plan in sub-Saharan Africa

Netflix is set to launch a mobile-only subscription plan across sub-Saharan Africa, according to a report by News24. Netflix had tested the concept in Nigeria and South Africa in 2020. Netflix said the plans will be KES 300 for Kenya, NGN 1,200 for Nigeria, ZAR 49 for South Africa and USD 3.99 for rest of Africa. 

KENYA 31 MEI 2021

Safaricom launches Baze short-form mobile VoD service

Kenyan operator Safaricom has introduced Baze, a mobile-first video-on-demand service that offers local and regional short-form videos in categories such as  comedy, drama, lifestyle and music. It will be accessible via star 544 star 55 hash. An all-day pass costs KES 10, and an all-day pass with 200 MB of data costs KES 20.

KENYA 10 MEI 2021

Netflix Kenya raises prices after VAT tax charge

Netflix Kenya's monthly charges have increased after the company included in its billing a value added tax charge, Business Daily reported. Netflix has lifted the standard package price to KES 1,100 from KES 950 for and the premium package price to KES 1,450 from KES 1,200. The price hikes take effect from the end of May but do not affect subscribers under the basic plan currently paying KES 700.

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.