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Wireless

RIM CEO targets comeback in US

Monday 30 January 2012 | 09:24 CET | News
Thorsten Heins, the new CEO of Research In Motion, is planning a campaign to win back market share for BlackBerry devices in the US. RIM will begin a campaign with US carriers this week to entice consumers to try its latest BlackBerry 7 devices, Heins said in an interview with Bloomberg. The promotions won't be about "just simply money," they will also involve mobile apps, he said. "We have to do something dramatically different in the US to get our market share back," said Heins. "I'm here to fight. I'm here to win." The CEO said his immediate priority is to revive BlackBerry sales in the

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Categories: Mobile & Wireless
Companies: Research In Motion
Countries: World
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