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Wireless

Samsung to bring top features to mid-range phones to bring in more millennials

Tuesday 4 September 2018 | 10:59 CET | News
Amid a slowdown in the handset market, Samsung plans to adjust its strategy for mid-range devices in order to appeal to more millennials, the company's mobile CEO told CNBC. DJ Koh said the company will bring cutting-edge features first to its cheaper models instead of only its flagship Galaxy S and Note series. Koh also said that Samsung could release the mid-priced models more often than just once a year.

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Categories: Mobile & Wireless
Companies: Samsung
Countries: World
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