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Serie A to re-launch rights auction after Mediaset no-show

Monday 12 June 2017 | 09:22 CET | News
Italy's top-tier Serie A football league announced that it will be launching a new tender for TV rights to air live matches for the 2018-2021 period after commercial broadcaster Mediaset made no offer in the original tender, leaving Sky as the only major bidder. After Mediaset refrained from presenting a bid for any of the five packages by the 10 June deadline on grounds that the conditions were "totally unacceptable", Lega Serie A decided to cancel the tender because "the offers were not representative of the real value of Italian football rights," said the League's president Carlo

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Categories: Broadcast & Satellite
Companies: Agcom / Mediaset / Sky / Telecom Italia / TIM
Countries: Italy
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