The launch of Apple products and end to handset subsidies should be implemented within 3-4 months, the CEO expects. Legere declined to disclose details about the company's agreement with Apple, except to say that the products would launch sooner rather than later, along with its subsidy elimination plan. "They're all, I would call them, in three to four months as opposed to six to nine months," Legere told Reuters in an interview in Las Vegas.
The CEO said acquisitions, including the pending merger with MetroPCS, could also boost growth. For example, Legere said he could explore a relationship with satellite TV provider Dish Network or a combination with smaller rival Leap Wireless. Leap is "one of those things that makes extreme sense for us to look at" Legere said. While no talks have been held with Dish, the CEO said "they'd be interesting for us to talk to and we'd be fascinating for them".
In an interview with the New York Times, Legere said the company would be aiming its new no-contract, unlimited offer at young people. He aims to build on T-Mobile's earlier "cool" image, which was lost somewhat after the company was side-tracked by the failed merger with AT&T. It will also attack the big two operators, AT&T and Verizon, in its marketing, especially pointing to AT&T's network problems. Legere said he was confident that T-Mobile had enough spectrum to keep offering unlimited data, especially after the merger with MetroPCS.
