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US ad organisations to create data rules under new Privacy for America coalition

Tuesday 9 April 2019 | 09:45 CET | News
A number of trade and advertising organisations in the US have launched the new "Privacy for America" coalition. The idea is for industry to come up with voluntary rules that would protect personal data and privacy on a national basis. The policy would put rule-making back in the hands of companies and make them softer than the more stringent ones passed in California, in June of last year, for example. 

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Categories: Internet / Mobile & Wireless
Companies: Cisco / Facebook / Interactive Advertising Bureau
Countries: United States
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