Verizon sells Tumblr to WordPress owner Automattic

News Broadband United States 13 AUG 2019
Verizon sells Tumblr to WordPress owner Automattic

Verizon has agreed to sell the blogging website Tumblr to Automattic, the owner of online-publishing tool WordPress.com. A source familiar with the deal put the price-tag "well below" USD 20 million, while another source put it below USD 10 million, Axios reported separately. 

Verizon acquired Tumblr as part of the takeover of Yahoo. The site was bought by Yahoo in 2013 for over USD 1 billion. 

Tumblr is home to over 475 million blogs. Automattic will take on about 200 staffers with the deal. 

Verizon began seeking a buyer for Tumblr earlier this year, The Wall Street Journal reported. It discussed a potential transaction with a handful of parties, people familiar with the matter said. The sale is part of efforts to streamline its media business and improve its profitability. 

Categories:

Internet

Companies:

Verizon,  Tumblr

Countries:

United States

Tags:

Messaging, Information services, Advertising services, M&A buyouts & divestments

Related Articles

SOUTH AFRICA 24 JUL 2020

Axxess launches WordPress hosting packages

South African ISP Axxess has launched its WordPress Hosting packages, which are optimised with LiteSpeed. Customers purchasing WordPress hosting from Axxess receive bonuses including a free co.za domain and an SSL certificate. 

UNITED STATES 15 JAN 2020

Verizon Media launches OneSearch privacy-focused search engine

Verizon Media launched a "privacy-focused" search engine for consumers called OneSearch. Available for free on desktop and mobile web at www.onesearch.com, OneSearch doesn't track, store, or share personal or search data with advertisers, giving users greater control of their personal information in a search context. Businesses with an interest in security can partner with Verizon Media to integrate OneSearch into their privacy and security products, giving their customers another measure of control.

UNITED STATES 12 DEC 2019

Verizon Media lays off more staff

Verizon is laying off more staff at its Verizon Media Group. A source familiar with the matter told CNN that the company will let go of 150 employees this week, and a Verizon spokesperson confirmed the plans.

GLOBAL 23 SEP 2019

Yahoo updates Mail app with new 'views' to group mails, customise alerts

Yahoo unveiled a new version of its Mail app, which it says will help users organise better their inbox. The new design groups mails into categories called 'Views', such as travel, attachments and commercial offers, and gives customers new tools to unsubscribe to unwanted lists and prioritise important mails such as deliveries and travel plans. 

UNITED STATES 15 AUG 2019

Verizon Up offers new deal, giveaways ahead of NFL kickoff

Verizon's customer loyalty programme Verizon Up is offering a new deal for members and giveaways ahead of the official NFL kickoff. Verizon Up members can now buy a full season of NFL RedZone on the NFL mobile app for USD 9.99. With NFL RedZone, end-users are able to watch every touchdown from every game, every Sunday afternoon, in one single place. Verizon Up is also giving away tickets and exclusive fan experiences. This NFL season, Verizon Up members will be eligible to win tickets to games and win speci

UNITED STATES 13 AUG 2019

Verizon verkoopt Tumblr aan Wordpress-eigenaar Automattic

Verizon verkoopt blogging-website Tumblr aan Automattic, de eigenaar van online-publishing tool WordPress.com. Volgens een bron van Axios is de deal 'ruim onder de USD 20 miljoen' afgerond, terwijl een andere bron het onder USD 10 miljoen bracht, meldde Axios afzonderlijk. 

UNITED STATES 24 JUL 2019

Verizon announces new Verizon Media tech hub at San Jose campus

Verizon announced plans to co-develop and lease to purchase a new campus for its Verizon Media workforce, built from the ground up at the Coleman Highline campus in San Jose. San Jose's Coleman Highline campus will support 3,400 employees, including 2,400 from Verizon Media's current Sunnyvale location.

GLOBAL 3 MAY 2019

Verizon seeks buyer for Tumblr - report

Verizon is seeking a buyer for blogging website Tumblr, as part of its efforts to improve results at its Verizon Media division, people familiar with the matter told the Wall Street Journal. 

GLOBAL 18 APR 2019

Verizon Media announces global studio expansion

Verizon Media announced an expansion of new studios for its global portfolio of premium brands including Yahoo, HuffPost, TechCrunch and AOL, in Los Angeles, New York, Sunnyvale, London, Paris, Brazil, Singapore and Australia, with existing studios in Canada, Taiwan and Hong Kong. The expansion drives its continued investment in video and the future of innovating content.

UNITED STATES 5 APR 2019

Verizon launches programmatic ad options for digital screens

Verizon Media has introduced a way for DSP customers to place ads across digital screens in public spaces. The new Digital Out-of-Home (DOOH) inventory for DSP lets customers programmatically serve ads on the digital screens. The screens can be at bus shelters or on the subway, at airport concourse and baggage claims, at gyms, bars, roadside billboards, pedestrian kiosks, elevators or at check outs.

UNITED STATES 14 JUN 2017

Oath, Altaba start new life as Verizon closes Yahoo buy

Verizon Communications has completed its acquisition of Yahoo's web assets for USD 4.48 billion. The operations have been combined with Verizon's AOL business to create Oath, which now includes over 50 media and technology brands engaging with more than 1 billion people around the world. The Oath portfolio includes HuffPost, Yahoo Sports, AOL.com, Makers, Tumblr, Build Studios, Yahoo Finance, and Yahoo Mail. Tim Armstrong, the former CEO at AOL, will head Oath, which will now begin operation.With the comple

GLOBAL 20 JUN 2013

Yahoo! completes acquisition of Tumblr

Yahoo! has announced it has completed its acquisition of Tumblr. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly viewers. Tumblr can deploy Yahoo!'s personalisation technology and search infrastructure to help its users discover creators, bloggers and content. Yahoo! will support Tumblr's efforts to create advertising opportunities that are seamless and enhance the user experience. Tumblr will be independently operated, and the product, service and

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.