Smartphone penetration continues to grow in the Netherlands, reaching 72 percent of Dutch mobile phone users in the third quarter, up from 56 percent a year earlier. According to the latest research from the Telecompaper Consumer Panel, Samsung still dominates the smartphone market and saw its share increase from 42 percent in Q3 2012 to 47 percent in Q3 2013. Also in the feature phone market Samsung is the number one brand, with a share of 41 percent. Nokia comes second with 38 percent.
Together with Samsung's success, Android's share of the market increased further and now represents 69 percent of Dutch smartphone users. Apple's iOS increased to 22 percent of the market, according to Telecompaper's report 'Dutch Smartphone User Q3 2013'. The report is based on an online survey of nearly 20,000 Dutch consumers during Q3 2013.
The research shows that the average smartphone user is getting younger and has a lower income than half a year ago. This is underlined by the fact that in Q3 2013 almost a third of smartphone users were students. Hi and Vodafone have the highest percentage of smartphone users in their customer bases (around 80%). Customers of KPN and Telfort are less likely to have smartphones.
