
New customers in the UK will pay an additional GBP 1 per month for the streaming service, for a total GBP 6.99, and new customers in the euro zone now pay EUR 8.99 per month. In Sweden, the price also goes up, from SEK 79 to SEK 89 per month. In the US, customers will now pay USD 8.99 for the standard plan, up by one dollar per month. Netflix also offers a new USD 7.99 plan, with SD-quality viewing only on just one screen at a time.
Existing customers will not be affected by the price increases and keep the same price for at least two years, the company said in a letter to clients.