Xiaomi CEO pledges to cap net profit margin at 5% on hardware

News Wireless China 25 APR 2018
Xiaomi CEO pledges to cap net profit margin at 5% on hardware

Xiaomi had pledged to limit its net profit margin on hardware to 5 percent, in order to keep its smartphones and other devices affordable for end-users. The pledge was made by founder and CEO Lei Jun when announced the company's latest smartphone, the Mi 6X.

The Mi 6X comes with a slim metal body in a choice of red, white or black and runs the Qualcomm Snapdragon 660 AIE processor. It comes with dual 12 and 20 megapixel cameras with artificial intelligence features, as well as 20-megapixel front camera. 

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Mobile

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Xiaomi

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Global

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China

Tags:

Launch, Consumer devices, Finance, Pricing, Handsets

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