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General

Altice to drop Numericable, Virgin brands

Monday 9 November 2015 | 08:48 CET | News
French broadband and mobile operator Numericable-SFR informed staff representatives that the Numericable brand would be dropped, reports Le Parisien, citing an internal document. When Altice bought SFR from Vivendi last year, Patrick Drahi already alluded to plans to drop the Numericable brand, which is not as strong as SFR. In the next few months, 62 Numericable stores will disappear. Six of them will be rebranded as SFR and the others will be shut down. Some 235 employees will be transferred to SFR stores. If the stores, products and services will be united under the SFR brand, the

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Categories: General
Companies: Altice Europe / Numericable-SFR / Omea Telecom / Virgin Mobile France
Countries: France
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