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Facebook launches electoral ad transparency tools in US

Friday 25 May 2018 | 09:06 CET | News
Update: 25 May 2018 | 14:19 CET
Facebook has announced the launch of a new transparency tool for electoral and issue ads in the US to coincide with new disclosure requirements for political advertising. Under the new rules, election-related and issue ads will need to carry information about who paid for them. As a result, the company said all such ads on Facebook and Instagram in the US will have a "Paid For By" label at the top, which can be clicked for more information about the cost of the ad and the demographic breakdown of the people who have seen it.

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[25/05/2018 14:19 - Update: adding new policy at Twitter]


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Categories: Internet
Companies: Facebook / Instagram / Twitter
Countries: United States
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