Netflix has lowered its subscriber growth figures for the third quarter, following an increase in its prices earlier this month. The online video and DVD rental company recently changed its subscription plans in its home market the US, requiring customers to take separate subscriptions for either online streaming or DVD rentals. To get both services, they need to pay USD 15.98 per month, rather than the previous USD 9.99. The company now expects to end September with 21.8 million streaming customers, down from an estimate on 25 July of 22 million, while the DVD customer base is estimated at 14.2 million, versus 15 million previously. The company maintained its financial outlook, for revenue of USD 780-805 million, net income of USD 39-58 million and EPS of USD 0.72-1.07 per diluted share in Q3. Despite the upset among customers, Netflix said it's sticking with its plan to keep the streaming and DVD businesses separate, in order to maximize growth in both and collect more revenue needed for licensing additional content.
