Spanish football rights awarded to Mediapro, Telefonica

News Video Spain 3 DEC 2015
Spanish football rights awarded to Mediapro, Telefonica

Spain’s top-tier La Liga football league has announced the results of its auction for rights to broadcast La Liga matches over the next three seasons, awarding the packages to Mediapro for EUR 1.90 billion and Telefonica’s DTS unit for EUR 750 million. In what was the first UK-style collective auction for live TV rights, Telefonica lost the exclusive rights to broadcast La Liga from 2016/17 to 2018/19. Its package gives it the right to screen just one exclusive game per match day, albeit the top game, plus a second division game. Mediapro, on the other hand, won the exclusive rights to screen eight La Liga games on pay-TV channels, plus all the games of the Spanish domestic cup competition (Copa del Rey) except the semi-finals and final.

The new deal brings to an end a system in which rights were sold by individual clubs, although the total of EUR 2.65 billion secured by La Liga for the live TV rights for 2016/17 to 2018/19 pales into comparison with the EUR 6.9 billion paid by Sky and BT to broadcast the English Premier League over the same period.

Categories:

Video

Companies:

Mediapro,  DTS,  Telefonica

Countries:

Spain

Tags:

Broadcast, Consumer, Licences & sales agreement

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