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UK begins in-depth probe into Facebook's Giphy buy

Friday 2 April 2021 | 09:40 CET | News
The UK Competition and Markets Authority (CMA) has decided to refer last year's acquisition of Giphy by Facebook for an in-depth investigation after a preliminary probe raised competition concerns in relation to digital advertising and the supply of GIFs. The regulator said it found evidence that Giphy had planned to expand its digital advertising partnerships to other countries, including the UK, before the deal was announced, and that the merger with Facebook would give Giphy less incentive to proceed with that expansion, prompting a loss of potential competition.

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Categories: Internet
Companies: Facebook
Countries: United Kingdom
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