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General

Vodafone moves to keep its ads away from 'fake news' sites

Tuesday 6 June 2017 | 13:47 CET | News
Vodafone announced a number of new global rules intended to keep its advertising away from outlets featuring hate speech and fake news. The new rules, already in effect, adopt what the company defines as a "whitelist-based approach" using content controls designed by its global agency network, led by WPP, as well as Google and Facebook. The aim is to ensure that Vodafone ads only appear on selected sites identified as "highly unlikely" to be focused on harmful content.

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Categories: General
Companies: Facebook / Google / Vodafone Group / WPP / YouTube
Countries: World
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