Facebook to offer video creators ad revenue share

News Broadband Global 2 JUL 2015
Facebook to offer video creators ad revenue share
Facebook will start offering this fall video creators on the social network a share of advertising revenue. Dan Rose, Facebook’s VP of partnerships, told Re/code about the new revenue model and said many partners expected to publish more on Facebook as a result. The company will offer the same revenue split as YouTube - 55 percent for the video creator and 45 percent for Facebook. Facebook expects it can attract viewers easier than YouTube, as it can serve up ads without visitors needing to search for the content. 

The new 'Suggested Video' service will be a 'News Feed' of sorts that’s exclusively video content. For example, if a user clicks on a video in their News Feed about snowboarding, he'll be taken to the Suggested Videos feed to watch that video, then can scroll down to see others that are similar. This "suggested" videos feed will use an algorithm to find the related content. The company plans further tests of the new service before deciding on a pricing model for the ads around the videos. 


 

Categories:

Internet

Companies:

Facebook,  YouTube

Regions:

Global

Tags:

Launch, Portals / social media, Sales, Pricing, Advertising services

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