Xiaomi outsells Fitbit and Apple to lead wearables market in Q2

News Wireless Global 3 AUG 2017
Xiaomi outsells Fitbit and Apple to lead wearables market in Q2

Just three months after Apple surpassed Fitbit to become the leading global vendor of wearables, Xiaomi has now overtaken both companies after shipping 3.7 million devices in the second quarter. The latest data from Strategy Analytics revealed that wearables shipments reached 21.6 million units in the April to June period, up 8 percent from the year-earlier figure of 20.0 million, driven by strong demand for low-cost fitness bands in China and premium smartwatches in the US.

The 23 percent year on year rise in Xiaomi's wearables sales resulted in a 17.1 percent share of the market, with Fitbit shipping 3.4 million wearables for a 15.7 percent market share while Apple shipped 2.8 million wearables worldwide for a 13.0 percent share. The report said Apple lost its wearables leadership to Xiaomi due to its lack of presence in the sizeable fitness band subcategory. The Chinese vendor's Mi Band trackers are wildly popular in its home market thanks to their keen pricing and features such as heart-rate monitors, step-counters and calendar alerts.

However, the rumoured upcoming Watch Series 3 launch with enhanced health tracking could prove a popular smartwatch model and help Apple reclaim the top wearables spot later this year, added the report.

Categories:

Mobile

Companies:

Apple,  Xiaomi,  Fitbit

Regions:

Global

Tags:

Consumer devices, Wireless, Consumer, Market research

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