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Over 70% of US consumers plan to keep cord pay-TV service

Tuesday 28 August 2018 | 09:23 CET | News
Although cord cutting is still on the rise in the US, over 7 in 10 consumers have no plans to give up their existing cable, satellite, or telco TV service, according to research from GfK MRI. There has been a 6 percentage point decline in US adults wanting to keep their traditional pay-TV service since 2015, from 77 percent to 71 percent, with the proportion of those aged 18 to 34 falling 9 points over the same period, from 67 percent to 58 percent. In addition, 69 percent of consumers aged 35 to 49 are planning to keep their pay-TV packages, rising to 80 percent for those aged 50-plus.

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Categories: Broadcast & Satellite
Countries: United States
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