Dutch turn to IPTV instead of cable for TV services

News Video Netherlands 23 NOV 2014
Dutch turn to IPTV instead of cable for TV services
In the third quarter of this year, cable fell to less than 60 percent of the Dutch TV subscriptions, while fibre networks became the third-largest technology for receiving TV with almost 10 percent of customers, according to Telecompaper’s quarterly report on the Dutch TV market. DSL was in second place with over 14 percent of the TV market. 

The total number of TV connections in the Netherlands was stable at around 7.74 million in Q3, as growth in digital subscriptions offset fewer analogue subscribers. Over 88 percent of the market now uses digital TV. Cable still accounted for over half (55%) of digital TV subscribers in Q3, despite losing market share to the increasingly available IPTV services over DSL and fibre networks.

Dutch TV technology market shares

Ziggo was the largest TV provider at the end of the third quarter, both in the total TV market and the digital TV market, followed by KPN. Ziggo had over a third of digital TV subscribers, while KPN took 29 percent, UPC accounted for 16 percent and CanalDigitaal 10 percent. Once the acquisition of Ziggo by UPC is completed, the new Ziggo will thus have almost 60 percent of the digital TV market. 

According to Telecompaper, the new Ziggo will face a challenge halting the steady decline in cable’s TV market share as the TV subscription market is expected to have almost zero growth in the period to 2018. Almost all households already have a TV connection and fewer are taking subscriptions for second TVs, in favour of watching video over tablets, computers and other devices. Telecompaper also estimates that the consumer TV services market generated over EUR 400 million in revenues in the third quarter, slightly lower than in the previous quarter.

Categories:

Video

Companies:

KPN,  UPC,  Telecompaper,  Ziggo,  CanalDigitaal

Countries:

Netherlands

Tags:

Sales figures, Financial figures, xDSL, Fibre, Cable - Docsis, DVB-x, Market research

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