Huawei helps Android grow to over 76% of EU smartphone sales

Nieuws Mobiel Europa 13 JUL 2016
Huawei helps Android grow to over 76% of EU smartphone sales
Android has grown to over three-quarters of smartphones sold in Europe's biggest markets. According to the latest data from Kantar Worldpanel ComTech, Android accounted for 76.5 percent of smartphones sold in the UK, Germany, France, Italy and Spain during the three months to May, gaining 6.0 percentage points from the same period a year earlier. In China, Android accounted for nearly four out of five smartphones purchased in the same period, and the Google OS captured 68.5 percent of sales in the US. 

Android showed the strongest growth in Italy, where it gained 10.2 percentage points year-on-year to take 80.9 percent of smartphone sales in the three months ending May. That does not necessarily mean that iOS has continued to decline, Kantar said. In France and the UK, the iOS share returned to growth, reaching 21 and 36 percent of those markets, respectively. 

In terms of smartphone brands, Samsung led Europe's top-5 markets, followed by Apple. Huawei came out number three, growing 7.4 percent year-on-year to account for 12.5 percent of smartphone sales in the three months. In Italy and Spain, Huawei's strongest EU markets, the company took nearly 21 percent of sales, with the P8 Lite remaining one the best-selling phones during the recent period. These two markets have also witnessed Samsung's largest year-on-year declines, down 7.6 percentage points in Italy and 5.6 percentage points in Spain, while Samsung remained the top brand sold. 

Categories:

Mobiel

Companies:

Apple,  Samsung,  Huawei China

Regions:

Europa,  Wereld

Tags:

Handsets, Market research

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