America Movil to launch channel for 35 mln Mexicans in US

News Video Mexico 19 JAN 2017
America Movil to launch channel for 35 mln Mexicans in US

America Movil has announced plans to launch a TV channel targeting the estimated 35 million people living in the US that are Mexican or of Mexican background. The channel will air later this year under the name Nuestra Vision and will be offered by the company’s Publicidad y Contenido Editorial subsidiary. Nuestra Vision will feature “innovative programming tailored specifically to the Mexican audience; with 100% authentic Mexican content, including movies, news and sports,” said the company in a statement, adding that its vision is to promote “a unique and authentic experience, showcasing and celebrating Mexican heritage."

The new channel will compete with existing offerings from broadcasters such as Telemundo and Univision, which has recently expanded its relationship with America Movil’s Mexican rival, Televisa. News of the launch of Nuestra Vision comes just days after America Movil again asked communications regulator IFT for permission to  launch a pay-TV channel in Mexico.

Categories:

Video

Companies:

America Movil,  Televisa,  Univision

Countries:

Mexico

Tags:

Production planning & operations, Launch, Broadcast

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