Zoom Video Communications has launched new features for customers to integrate third-party apps and organise events on its videoconferencing platform.
Zoom Apps expands the offerings of the Zoom App Marketplace, which already hosts over 1,500 third-party integrations. With Zoom Apps, customers can incorporate their favorite apps directly in meetings.
An initial 50 apps are supported to start, with both enterprise and consumer applications such as whiteboarding, project management, note-taking, and video games. The apps include Asana, Dot Collector, Dropbox Spaces, the game Heads Up!, Wellness That Works by WW and SurveyMonkey Enterprise by Momentive.
First previewed in May, Zoom Events is designed to make it easier for businesses to organise large virtual events on the platform. They can manage and host back-to-back event sessions from sales summits, customer events, trade shows, and internal events. Zoom Events offers features such as event hubs, dedicated corporate virtual event spaces, customizable registration, and networking through a chat-enabled virtual event lobby. Zoom Events also allows event-specific reporting around registration, attendance, and ticket sales.
Zoom will be hosting its own annual user conference, Zoomtopia, and Zoom Academy, on Zoom Events this year.
For consumer-focused events on Zoom, the company offers the service OnZoom, which it started testing last year. This is designed to help brands and small businesses reach a consumer audience by creating, hosting, and monetizing events, such as fitness and cooking classes or theatrical presentations. OnZoom will remain in beta for the time being.
