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Broadband

Orange launches targeted advertising service with FranceTV Publicite

Monday 16 November 2020 | 08:41 CET | News
Orange France said that its IPTV platform is the first in the country to enable targeted advertising campaigns during linear TV viewing. This follows the recent partnership with FranceTV Publicite, the in-house ad agency within public broadcaster France Televisions. Starting this month, Orange broadband customers with a compatible TV box will view targeted messages from ten different advertisers until the end of the year, while watching France Televisions programmes.

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Categories: Broadcast & Satellite / Internet
Companies: Orange France
Countries: France
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